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~person:"Rai, Jaskirat Singh"
~person:"Vrontis, Demetris"
~subject:"Lohnstruktur"
~subject:"Sports marketing"
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Lohnstruktur
Sports marketing
Ball game
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Ballsport
5
Consumer behaviour
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Football
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5
Konsumentenverhalten
5
Professional sports
5
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5
Sport organization
5
Sportmarketing
5
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Brand image
3
Brand management
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Markenführung
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Basketball
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Beziehungsmarketing
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Brand
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Fans
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Indian Premier League
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Relationship marketing
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Team
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cricket
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Rai, Jaskirat Singh
Vrontis, Demetris
Hill, James Richard
8
Jane, Wen-jhan
8
Groothuis, Peter Andrew
7
Shuv-Ami, Avichai
4
Havard, Cody T.
3
Paul, Rodney J.
3
Sessions, John G.
3
Shi, Mengze
3
Simmons, Jason M.
3
Thrassou, Alkis
3
Yang, Yupin
3
Zhang, James J.
3
Amanpreet Singh
2
Ballouli, Khalid
2
Braunstein-Minkove, Jessica R.
2
Breunig, Robert
2
Chen, Sheng-tung
2
Cornaglia, Francesca
2
Ducking, Johnny
2
Fang, Pei-Hsin
2
Feldman, Naomi E.
2
Garrett-Rumba, Bronwyn
2
Greenwell, T. Christopher
2
Hambrick, Marion E.
2
Hoffer, Adam J.
2
Hopwood, Maria
2
Itani, Maher N.
2
Jardin, Mathieu
2
Jolly, Nicholas A.
2
Maennig, Wolfgang
2
Mielke, Gabriele
2
Mongeon, Kevin
2
Mueller, Steffen Q.
2
Nagel, Mark S.
2
Naraine, Michael L.
2
Potter, Joel
2
Rocaboy, Yvon
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Shapiro, Stephen L.
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Journal for global business advancement : JGBA
2
Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
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ECONIS (ZBW)
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1
An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
2
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
5
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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