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~person:"Rajagopal"
~person:"Wiedmann, Klaus-Peter"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbook"
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Wiedmann, Klaus-Peter
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Marketing : ZFP ; journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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When more information means less consumer acceptance of innovative food technologies
Walten, Levke
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
3
,
pp. 14-22
Persistent link: https://www.econbiz.de/10012542242
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2
Konsumentenverhalten im Internet : Konzepte, Erfahrungen, Methoden
Wiedmann, Klaus-Peter
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001851237
Saved in:
3
Konsumentenverwirrtheit: Konstrukt und marketingpolitische Implikationen
Wiedmann, Klaus-Peter
;
Walsh, Gianfranco
;
Klee, Alexander
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 83-99
Persistent link: https://www.econbiz.de/10001635676
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