When more information means less consumer acceptance of innovative food technologies
Year of publication: |
2021
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Authors: | Walten, Levke ; Wiedmann, Klaus-Peter ; Schmidt, Steffen |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 38.2021, 3, p. 14-22
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Subject: | Konsumentenverhalten | Consumer behaviour | Innovation | Theorie | Theory | Innovationsakzeptanz | Innovation adoption |
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