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~person:"Rajendran, G."
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Rajendran, G.
Kahn, Barbara E.
5
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International journal of Indian culture and business management
1
International journal of business innovation and research
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Journal of food products marketing
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1
Variety
seeking
behaviour on Asian traditional food accompaniment : pickles
Thanigan, Jayanthi
;
Rajendran, G.
- In:
International journal of business innovation and research
10
(
2016
)
4
,
pp. 478-500
Persistent link: https://www.econbiz.de/10011646555
Saved in:
2
A dynamic analysis of
variety
seeking
behaviour with reference to Indian continent
Thanigan, Jayanthi
;
Rajendran, G.
;
Sethuraman, Priya
- In:
International journal of Indian culture and business …
11
(
2015
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10011630117
Saved in:
3
Examining
variety
seeking
behavior : a study with reference to fast moving consumer goods (FMCG)
Jayanthi, K.
;
Rajendran, G.
- In:
Journal of food products marketing
20
(
2014
)
3
,
pp. 283-307
Persistent link: https://www.econbiz.de/10010362762
Saved in:
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