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~person:"Ramaswamy, Venkatram"
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Betriebliche Wertschöpfung
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Customer integration
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creating value through interactions
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digitalized interactive platforms
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offerings
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Ramaswamy, Venkatram
Ozcan, Kerimcan
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Offerings as digitalized
interactive
platforms
: a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
2
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
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