What is co-creation? : an interactional creation framework and its implications for value creation
Year of publication: |
March 2018
|
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Authors: | Ramaswamy, Venkatram ; Ozcan, Kerimcan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 84.2018, p. 196-205
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Subject: | Co-creation | Interactions | Interactional creation | Interactive platforms | Value creation | Betriebliche Wertschöpfung | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Interaktive Medien | Interactive media |
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