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~person:"Rangarajan, Deva"
~subject:"Beziehungsmarketing"
~subject:"Team"
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Beziehungsmarketing
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Erfolgsfaktor
4
Relationship marketing
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Success factor
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Management
2
Ambidextrous organization
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
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Business-to-business marketing
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Consumer behaviour
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Customer Health
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Customer Retention
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Customer Success Management
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Customer integration
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Customer value
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Kundenintegration
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Lieferantenmanagement
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Marketingmanagement
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customer success management
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modular sales process
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Rangarajan, Deva
Homburg, Christian
11
Dannenberg, Holger
6
Terwiesch, Christian
6
Wirtz, Bernd W.
6
Zupancic, Dirk
6
Fichter, Klaus
5
Girotra, Karan
5
Keuper, Frank
5
Riekhof, Hans-Christian
5
Stock-Homburg, Ruth
5
Ulrich, Karl T.
5
Gemünden, Hans Georg
4
Hennig-Thurau, Thorsten
4
Hippner, Hajo
4
Hofert, Svenja
4
Kleinaltenkamp, Michael
4
Stock, Ruth
4
Wilde, Klaus D.
4
Ahearne, Michael
3
Armbruster, Kathrin
3
Bondarouk, Tanya
3
Borzillo, Stefano
3
Bos-Nehles, Anna
3
Busch, Michael W.
3
Caldwell, Craig
3
Clark, Chelsea
3
Dixon, Matthew
3
Edmondson, Amy C.
3
Fargel, Tim
3
Fürst, Andreas
3
Gardner, Heidi K.
3
Greve, Goetz
3
Heinemann, Gerrit
3
Hochstein, Bryan
3
Huber, Frank
3
Kreutzer, Ralf T.
3
Liao, Ying Kai
3
Link, Jörg
3
Lütje, Sebastian
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Journal of service research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Rutgers business review
1
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ECONIS (ZBW)
4
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Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles
Hochstein, Bryan
;
Chaker, Nawar N.
;
Rangarajan, Deva
; …
- In:
Journal of service research
24
(
2021
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10012662587
Saved in:
3
One approach to repeat business : "customer success managers"
Gelb, Betsy D.
;
Rangarajan, Deva
;
Hochstein, Bryan
; …
- In:
Rutgers business review
5
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012390031
Saved in:
4
An industry/academic perspective on customer success management
Hochstein, Bryan
;
Rangarajan, Deva
;
Mehta, Nick
; …
- In:
Journal of service research
23
(
2020
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10012183552
Saved in:
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