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~person:"Rasheed, Abdul M. A."
~person:"Singh, Shweta"
~subject:"Customer relationship management"
~subject:"Kundenbindungsprogramm"
~subject:"Matching"
~subject:"Profitability"
~type_genre:"Article in journal"
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Journal of financial services marketing : JFSM
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What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
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