What price loyalty? : a fresh look at loyalty programs in the credit card industry
B. P. S. Murthi; Erin M. Steffes; Abdul A. Rasheed
| Year of publication: |
2011
|
|---|---|
| Authors: | Murthi, B. P. S. ; Steffes, Erin M. ; Rasheed, Abdul M. A. |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 16.2011/12, 1, p. 5-13
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenwert | Customer value | Risikomanagement | Risk management | Kreditkartengesellschaft | Credit card industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161454