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~person:"Ratchford, Brian Thomas"
~subject:"Diskrete Entscheidung"
~subject:"Suchtheorie"
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Search: "Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Diskrete Entscheidung
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Automobiles
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Consumer motivation
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Crowdfunding
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Customer satisfaction
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Digital Word of Mouth
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Discrete choice
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Einzelhandelspreis
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Kaufmotiv
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Kraftfahrzeug
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Kundenzufriedenheit
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Motor vehicle
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Online search
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Online-Recherche
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Preismanagement
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Preiswettbewerb
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Price competition
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Price satisfaction
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Pricing strategy
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Product information
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Produktinformation
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Retail price
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Search
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Search theory
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Simultaneous equations Tobit model
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Social web
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Ratchford, Brian Thomas
Jang, Sungha
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Kannan, P. K.
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Kulkarni, Gauri
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Prasad, Ashutosh
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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ECONIS (ZBW)
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Consumer search of multiple information sources and its impact on consumer price satisfaction
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 24-40
Persistent link: https://www.econbiz.de/10011777301
Saved in:
2
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
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