Consumer search of multiple information sources and its impact on consumer price satisfaction
Year of publication: |
November 2017
|
---|---|
Authors: | Jang, Sungha ; Prasad, Ashutosh ; Ratchford, Brian Thomas |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 40.2017, p. 24-40
|
Subject: | Automobiles | Search | Time allocation | Simultaneous equations Tobit model | Price satisfaction | Suchtheorie | Search theory | Konsumentenverhalten | Consumer behaviour | Zeitverwendung | Time use | USA | United States | Theorie | Theory | Kundenzufriedenheit | Customer satisfaction |
-
Offline and online search in used duarable markets
Singh, Sonika, (2014)
-
A strategy for evaluating the opportunity cost of time estimates from new choice margins
McConnell, Kenneth E., (2017)
-
Die Zeitverwendung von Konsumenten : Implikationen für das Dienstleistungsmarketing
Schäffer, Sabine M., (2003)
- More ...
-
How consumers use product reviews in the purchase decision process
Jang, Sungha, (2012)
-
Jang, Sungha, (2016)
-
How consumers use product reviews in the purchase decision process
Jang, Sungha, (2012)
- More ...