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~person:"Ratchford, Brian Thomas"
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Ratchford, Brian Thomas
Chonko, Lawrence B.
47
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
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