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~person:"Rather, Raouf Ahmad"
~person:"Zhang, Lu"
~subject:"Internet marketing"
~subject:"Markentreue"
~subject:"Service quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Markentreue
Service quality
Consumer behaviour
48
Konsumentenverhalten
48
Beziehungsmarketing
24
Relationship marketing
24
Customer satisfaction
15
Kundenzufriedenheit
15
Brand management
13
Markenführung
13
Dienstleistungsqualität
11
Online-Marketing
11
Social Web
9
Social web
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Holiday behaviour
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Urlaubsverhalten
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Virales Marketing
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Tourism marketing
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Corporate Social Responsibility
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25
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Article in journal
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25
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Rather, Raouf Ahmad
Zhang, Lu
Han, Heesup
37
Mattila, Anna S.
30
Hollebeek, Linda D.
20
Balaji, M. S.
17
Bilgihan, Anil
17
Filieri, Raffaele
17
Prentice, Catherine
17
Sreejesh, S.
17
Jang, Soocheong
16
Klaus, Philipp
16
Quach, Sara
16
Wu, Luorong
16
Dwivedi, Yogesh Kumar
15
Hanks, Lydia
15
Law, Chun Hung Roberts
14
Line, Nathaniel D.
14
Loureiro, Sandra Maria Correia
14
McColl-Kennedy, Janet R.
14
Prybutok, Victor R.
14
Rita, Paulo
14
Sparks, Beverley
13
Gong, Taeshik
12
Grewal, Dhruv
12
Gursoy, Dogan
12
Khan, Imran
12
Fernandes, Teresa
11
Ghose, Anindya
11
Gustafsson, Anders
11
Kim, Jinkyung Jenny
11
Ko, Eunju
11
Lee, Seonjeong
11
Park, Jungkun
11
Rahman, Zillur
11
Tang, Liang
11
Wong, IpKin Anthony
11
Xu, Xun
11
Carlson, Jamie
10
Ding Hooi Ting
10
Hyun, Sunghyup Sean
10
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International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
International journal of contemporary hospitality management
1
Journal of consumer behaviour
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing
1
Psychology & marketing
1
The service industries journal
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ECONIS (ZBW)
25
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach
Abbasi, Amir Zaib
;
Rather, Raouf Ahmad
;
Ding Hooi Ting
; …
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 93-109
Persistent link: https://www.econbiz.de/10014631898
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
5
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
6
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
7
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
8
The impact of service robots on consumer response : examining the roles of consumers' service expertise and technology expertise
Zheng, Xiaoyun
;
Wang, Yao-Chin
;
Wei, Wei
;
Zhang, Lu
;
Huo, Da
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2341-2354
Persistent link: https://www.econbiz.de/10014432405
Saved in:
9
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
10
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
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