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~person:"Rather, Raouf Ahmad"
~person:"Zhang, Lu"
~subject:"Internet marketing"
~subject:"Service quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Internet marketing
Service quality
Consumer behaviour
45
Konsumentenverhalten
45
Beziehungsmarketing
22
Relationship marketing
22
Customer satisfaction
14
Kundenzufriedenheit
14
Brand management
11
Dienstleistungsqualität
11
Markenführung
11
Online-Marketing
10
Customer integration
7
Gastronomie
7
Kundenintegration
7
Restaurant industry
7
Social Web
7
Social web
7
Viral marketing
7
Virales Marketing
7
Brand image
6
Confidence
6
Holiday behaviour
6
Markenimage
6
Urlaubsverhalten
6
Vertrauen
6
Advertising effects
5
Coronavirus
5
Hotel industry
5
Hotellerie
5
Werbewirkung
5
Brand loyalty
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Customer brand engagement
4
Emotion
4
Markentreue
4
Tourism
4
Tourism marketing
4
Tourismusmarketing
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21
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Article in journal
Aufsatz in Zeitschrift
21
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English
21
Author
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Rather, Raouf Ahmad
Zhang, Lu
Han, Heesup
31
Mattila, Anna S.
28
Balaji, M. S.
17
Prentice, Catherine
17
Bilgihan, Anil
16
Filieri, Raffaele
16
Quach, Sara
16
Sreejesh, S.
16
Wu, Luorong
16
Dwivedi, Yogesh Kumar
15
Hollebeek, Linda D.
15
Jang, Soocheong
15
Klaus, Philipp
15
Law, Chun Hung Roberts
14
Line, Nathaniel D.
14
McColl-Kennedy, Janet R.
14
Prybutok, Victor R.
14
Hanks, Lydia
13
Rita, Paulo
13
Gong, Taeshik
12
Grewal, Dhruv
12
Gursoy, Dogan
12
Loureiro, Sandra Maria Correia
12
Ko, Eunju
11
Lee, Seonjeong
11
Sparks, Beverley
11
Xu, Xun
11
Carlson, Jamie
10
Fernandes, Teresa
10
Ghose, Anindya
10
Gustafsson, Anders
10
Liu, Qing
10
Miao, Li
10
Okumus, Fevzi
10
Park, Jungkun
10
Rahman, Zillur
10
Tang, Liang
10
Wong, IpKin Anthony
10
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Published in...
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International journal of hospitality management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
International journal of contemporary hospitality management
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of hospitality and tourism insights
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
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ECONIS (ZBW)
21
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1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
3
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
4
The impact of service robots on consumer response : examining the roles of consumers' service expertise and technology expertise
Zheng, Xiaoyun
;
Wang, Yao-Chin
;
Wei, Wei
;
Zhang, Lu
;
Huo, Da
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2341-2354
Persistent link: https://www.econbiz.de/10014432405
Saved in:
5
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
6
Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach
Abbasi, Amir Zaib
;
Tsiotsou, Rodoula H.
;
Khalil Hussain
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014265687
Saved in:
7
Mobile app vs. desktop browser platforms : the relationships among customer engagement, experience, relationship quality and loyalty intention
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014299252
Saved in:
8
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
9
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
10
Integrating the tourist gaze with the social servicescape : implications for creating memorable theme park experiences
Zheng, Yanyan
;
Wei, Wei
;
Line, Nathaniel D.
;
Zhang, Lu
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012435937
Saved in:
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