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~person:"Rather, Raouf Ahmad"
~subject:"Brand management"
~subject:"Kundenintegration"
~subject:"Theory"
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Brand loyalty
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Rather, Raouf Ahmad
Han, Heesup
7
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Dawes, John
4
Ederer, Florian
4
Fatma, Mobin
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Fetscherin, Marc
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Kim, Jinkyung Jenny
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Hollebeek, Linda D.
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Huang, Shyh-Ming
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Islam, Jamid Ul
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Khamitov, Mansur
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King, Ceridwyn
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Loureiro, Sandra Maria Correia
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Mathews, Jose
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Nandy, Subarna
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Pedeliento, Giuseppe
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Perloff, Jeffrey M.
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Ramakrishnan, Ruchika
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Rather, Raouf
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Rita, Paulo
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So, Kevin Kam Fung
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Solem, Birgit Andrine Apenes
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Journal of consumer behaviour
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
1
The service industries journal
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ECONIS (ZBW)
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Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
4
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
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