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~person:"Ratten, Vanessa"
~person:"Valos, Michael J."
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Social Web
Marketing management
6
Marketingmanagement
6
Social web
5
Mobile communications
4
Mobilkommunikation
4
Beziehungsmarketing
3
Internet marketing
3
Online-Marketing
3
Relationship marketing
3
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social media
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technology innovation
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Aufsatz in Zeitschrift
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English
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Ratten, Vanessa
Valos, Michael J.
Haenlein, Michael
5
Madsen, Vibeke Thøis
5
Valck, Kristine de
5
Berger, Jonah
4
Chan-Olmsted, Sylvia M.
4
Dennis, Alan
4
Etter, Michael
4
Kaplan, Andreas M.
4
Milne, George R.
4
Ozuem, Wilson
4
Yue, Cen April
4
Zoonen, Ward van
4
Agnihotri, Raj
3
Bang, Nguyen
3
Bartosik-Purgat, Małgorzata
3
Durkin, Mark
3
Hudders, Liselot
3
Klepek, Martin
3
Luoma-aho, Vilma
3
Melewar, T. C.
3
Men, Linjuan Rita
3
Mero, Joel
3
Muqaddam, Aziz
3
Pakura, Stefanie
3
Rudeloff, Christian
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Ruyter, Ko de
3
Sutanto, Juliana
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Swani, Kunal
3
Thrassou, Alkis
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Achmedov, R. S.
2
Acikgoz, Fulya
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Ahuja, Yukti
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Almeida, Marcos Inácio Severo de
2
Araujo, Theo
2
Arruda Filho, Emílio José Montero
2
Assaf, A. Georges
2
Balagué, Christine
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International journal of social entrepreneurship and innovation : IJSEI
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
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ECONIS (ZBW)
5
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1
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
2
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
3
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
4
Social e-entrepreneurship and technological innovations : the role of online communities, mobile communication and social networks
Ratten, Vanessa
- In:
International journal of social entrepreneurship and …
2
(
2013
)
5
,
pp. 476-483
Persistent link: https://www.econbiz.de/10010376708
Saved in:
5
The development of social e-enterprises, mobile communication and social networks : a social cognitive perspective of technological innovation
Ratten, Vanessa
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
3
,
pp. 68-77
Persistent link: https://www.econbiz.de/10010201586
Saved in:
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