How do alternative strategic orientations influence social media performance?
Year of publication: |
2019
|
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Authors: | Valos, Michael J. ; Mavondo, Felix T. ; Nyadzayo, Munyaradzi W. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 1, p. 1-20
|
Subject: | customer acquisition | customer retention | e-marketing orientation | entrepreneurial orientation | market orientation | Social media | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management |
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