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~person:"Rau, P."
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Biotech
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Fuzzy front end of innovation
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Rau, P.
Herstatt, Cornelius
13
Verworn, Birgit
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Nagahira, Akio
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Geng, Viktoria
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Montonen, Tero
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The Journal of Technology Transfer
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The journal of technology transfer
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The role of marketing activities in the
fuzzy
front
end
of innovation: a study of the biotech industry
Schoonmaker, M.
;
Carayannis, E.
;
Rau, P.
- In:
The Journal of Technology Transfer
38
(
2013
)
6
,
pp. 850-872
In this paper we explore the importance of marketing activities during the
Fuzzy
Front
End
of Innovation (FFEI), which …
Persistent link: https://www.econbiz.de/10010865150
Saved in:
2
The role of marketing activities in the
fuzzy
front
end
of innovation : a study of the biotech industry
Schoonmaker, M.
;
Carayannis, Elias G.
;
Rau, P.
- In:
The journal of technology transfer
38
(
2013
)
6
,
pp. 850-872
Persistent link: https://www.econbiz.de/10010208626
Saved in:
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