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~person:"Reid, Leonard N."
~person:"Rogge, Hans-Jürgen"
~subject:"Emotion"
~subject:"Lehrbuch"
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Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
2
Werbung
Rogge, Hans-Jürgen
-
2004
-
6. Aufl.
Persistent link: https://www.econbiz.de/10004857669
Saved in:
3
Werbung
Rogge, Hans-Jürgen
-
1996
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004298722
Saved in:
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