Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Jisu Huh (University of Minnesota), Denise E. Delorme (University of Central Florida), Leonard N. Reid (University of Georgia Virginia Commonwealth University)
| Year of publication: |
December 2015
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|---|---|
| Authors: | Huh, Jisu ; DeLorme, Denise E. ; Reid, Leonard N. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 55.2015, 4, p. 401-415
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| Subject: | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Werbung | Advertising | Werbewirkung | Advertising effects | Kognition | Cognition | Emotion | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2015-022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011429182