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~person:"Reise, Thoralf"
~subject:"Erfolgsfaktor"
~subject:"Großveranstaltung"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
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CinemaxX Aktiengesellschaft
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Deutschland
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Erlebnismarketing
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Freizeitmarkt
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Freizeitwirtschaft
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Kino
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Elektronischer Datenträger als Beilage
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Reise, Thoralf
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Multiplex-Kinos - Entwicklung der Kinolandschaft in Deutschland : Marketingstrategien und Erfolgsfaktoren
Simonis, Stefan
;
Reise, Thoralf
-
2000
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