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~person:"Richard, Marie-Odile"
~subject:"Consumer behaviour"
~subject:"USA"
~subject:"Zielgruppe"
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Consumer behaviour
USA
Zielgruppe
China
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Comparison
3
France
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Frankreich
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Print advertising
3
Printwerbung
3
Vergleich
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Humor
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Richard, Marie-Odile
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Carlson, Les
3
Depken, Craig A.
3
Reid, Leonard N.
3
Sridhar, Shrihari
3
Torres, Ivonne M.
3
Arbatskaya, Maria
2
Budzinski, Oliver
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Calder, Bobby J.
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2
Familant, Norman
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Gieseking, Thomas
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Hopkins, Christopher D.
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Hunt, James B.
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Hviid, Morten
2
Kalliny, Morris
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Laroche, Michel
2
Lindstädt-Dreusicke, Nadine
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Malthouse, Edward C.
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Mueller, Barbara
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Neijens, Peter C.
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Nepomuceno, Marcelo Vinhal
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Pattabhiramaiah, Adithya
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Petrova, Maria
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Pittman, Russell W.
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Singh, Nitish
2
Smith, Ken
2
Sriram, S.
2
Venger, Olesya
2
Werner, Brigitte
2
Wilson, Dennis P.
2
Wyer, Robert S.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
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ECONIS (ZBW)
2
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
2
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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