Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Michel Laroche; Marcelo Vinhal Nepomuceno; Marie-Odile Richard
| Year of publication: |
2014
|
|---|---|
| Authors: | Laroche, Michel ; Nepomuceno, Marcelo Vinhal ; Richard, Marie-Odile |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 4, p. 681-705
|
| Subject: | Printwerbung | Print advertising | Humor | Soziale Werte | Social values | Vergleich | Comparison | USA | United States | Frankreich | France | China |
| Extent: | graph. Dart. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466398