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~person:"Richards, Keith A."
~subject:"Firmenkundengeschäft"
~subject:"Relationship marketing"
~type_genre:"Aufsatz im Buch"
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Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
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