Developing a strategic framework of key account performance
Year of publication: |
2011
|
---|---|
Authors: | Jones, Eli ; Richards, Keith A. ; Halstead, Diane ; Fu, Frank Q. |
Published in: |
Strategic sales and strategic marketing. - London [u.a.] : Routledge, ISBN 978-0-415-61451-1. - 2011, p. 33-47
|
Subject: | Key-Account-Management | Key account management | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
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