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~person:"Rim, Hyejoon"
~subject:"buycott"
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Rim, Hyejoon
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Should businesses take a stand? : effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy
Xu, Hao
;
Lee, Eugene
;
Rim, Hyejoon
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 840-863
Persistent link: https://www.econbiz.de/10013493047
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