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~person:"Rinaldi, Chiara"
~subject:"Place marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Place marketing
Brand management
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Tourism Victoria Jigsaw Campaign
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Rinaldi, Chiara
Melewar, T. C.
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Dinnie, Keith
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Foroudi, Pantea
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Warnaby, Gary
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Gupta, Suraksha
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Journal of travel and tourism marketing
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Cooperative behaviour and place branding : a longitudinal case study in Italy
Rinaldi, Chiara
;
Cavicchi, Alessio
- In:
Qualitative market research : an international journal
19
(
2016
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10011598744
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2
Success in place branding: the case of the Tourism Victoria Jigsaw Campaign
Rinaldi, Chiara
;
Beeton, Sue
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 622-638
Persistent link: https://www.econbiz.de/10011386939
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