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~person:"Ringle, Christian M."
~person:"Sattler, Henrik"
~subject:"Celebrity endorsement"
~subject:"Consumer goods industry"
~subject:"Service quality"
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Celebrity endorsement
Consumer goods industry
Service quality
Brand extension
11
Markentransfer
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6
Success factor
6
Brand image
5
Consumer behaviour
5
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Ringle, Christian M.
Sattler, Henrik
Reinstrom, Christian
3
Boisvert, Jean
2
Castillo, Ernesto del
2
Osorio, María Lucila
2
Völckner, Franziska
2
Addicott, Branden J.
1
Ashill, Nick J.
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Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Brandstätter, Marion
1
Bündgen, Karolin
1
Cambra-Fierro, Jesús
1
Centeno, Edgar
1
Centeno-Velázquez, Edgar
1
Chang, Kyungro
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Claren, Saskia
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Clemente, Maria
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Dimitriu, Radu
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Erfgen, Carsten
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Le-Nguyen, Khuong
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Journal of business economics : JBE
1
Journal of service research : JSR
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
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ECONIS (ZBW)
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
The role of parent brand quality for service brand extension success
Völckner, Franziska
;
Sattler, Henrik
;
Hennig-Thurau, …
- In:
Journal of service research : JSR
13
(
2010
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10008736077
Saved in:
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