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~person:"Rita, Paulo"
~subject:"Internet marketing"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
Social Web
Viral marketing
8
Virales Marketing
8
Online-Marketing
5
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5
Beziehungsmarketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Relationship marketing
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
TripAdvisor
3
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2
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2
Hotel industry
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Hotellerie
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2
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2
Online reviews
2
Online-Handel
2
Personalisierung
2
Personalization
2
Air transport
1
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1
Airlines
1
Atmospheric cues
1
Booking
1
Booking.com
1
Brand image co-creation
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COVID-19
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Aufsatz in Zeitschrift
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Rita, Paulo
Law, Chun Hung Roberts
16
Bigné Alcañiz, J. Enrique
9
Filieri, Raffaele
9
Mariani, Marcello M.
9
Dwivedi, Yogesh Kumar
7
Li, Hengyun
7
Liang, Sai
7
Loureiro, Sandra Maria Correia
7
Pelsmacker, Patrick de
7
Schweidel, David A.
7
Sparks, Beverley
7
Xie, Karen L.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Dens, Nathalie
6
Fan, Weiguo
6
Flavián Blanco, Carlos
6
Jayawardhena, Chanaka
6
Kim, Jong Min
6
Law, Rob
6
Okumus, Fevzi
6
Ranaweera, Chatura
6
Roy, Gobinda
6
Ruiz Mafe, Carla
6
Tan, Yong
6
Wallace, Elaine
6
Wu, Luorong
6
Xiang, Zheng
6
Bilgihan, Anil
5
Bradley, Graham L.
5
Chakraborty, Uttam
5
Datta, Biplab
5
De Angelis, Matteo
5
Duan, Wenjing
5
Fossen, Beth L.
5
Gopinath, Shyam
5
Gu, Bin
5
Lu, Shijie
5
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International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo
;
Moro, Sérgio
;
Cavalcanti, Gabriel
- In:
Journal of air transport management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
Saved in:
3
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
4
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Ramos, Ricardo F.
;
Tiago, Maria Teresa Borges
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
Saved in:
5
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
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