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~person:"Ritschel, Frank"
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Ritschel, Frank
Dölling, Steffen
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Möhlenbruch, Dirk
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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ECONIS (ZBW)
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Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Frank
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2008
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