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Robertson, Judy
Kates, Steven
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European journal of marketing : EJM
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Adapting action research to marketing: A dialogic argument between theory and practice
Kates, Steven M.
;
Robertson, Judy
- In:
European journal of marketing : EJM
38
(
2004
)
3-4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10006081267
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