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~person:"Rodriguez, Michael"
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"industrial marketing"
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Relationship marketing
Simulation
industrial marketing
B-to-B-Marketing
7
Business-to-business marketing
7
Beziehungsmarketing
4
Selling
4
Verkauf
4
Salespeople
3
Social Web
3
Social web
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Sales
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USA
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United States
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Welt
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World
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business marketing
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Asia
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Asien
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Berufsbildung
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Betriebliches Bildungsmanagement
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CRM
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Employer-provided training
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Entrepreneurship
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Entrepreneurship approach
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Europa
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Europe
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Generation Z
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Industrie
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Innovation diffusion
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Internet marketing
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Rodriguez, Michael
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
8
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Schmitz, Christian
6
Andersen, Poul Houman
5
Casidy, Riza
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Kumar, V.
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
Akrout, Houcine
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Homburg, Christian
4
Jalkala, Anne
4
Krafft, Manfred
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Barry, James M.
3
Baxter, Roger
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Falkenreck, Christine
3
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Journal of business-to-business marketing
3
International journal of internet marketing and advertising : IJIMA
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
5
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1
Managing the next generation of sales, Gen Z/Millennial cusp : an exploration of grit, entrepreneurship, and loyalty
Rodriguez, Michael
;
Boyer, Stefanie
;
Fleming, David
; …
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012196263
Saved in:
2
Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
Saved in:
3
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
4
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
5
Social media's influence on business-to-business sales performance
Rodriguez, Michael
;
Peterson, Robert M.
;
Krishnan, …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 365-378
Persistent link: https://www.econbiz.de/10009580909
Saved in:
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