Social media's influence on business-to-business sales performance
Michael Rodriguez, Robert M. Peterson, and Vijaykumar Krishnan
| Year of publication: |
2012
|
|---|---|
| Authors: | Rodriguez, Michael ; Peterson, Robert M. ; Krishnan, Vijaykumar |
| Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 32.2012, 3, p. 365-378
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Verkauf | Selling | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Innovationsdiffusion | Innovation diffusion | Welt | World |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009580909