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~person:"Rodriguez, Michael"
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Beziehungsmarketing
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Rodriguez, Michael
Heinemann, Gerrit
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Tiwari, Rajnish
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Liébana-Cabanillas, Francisco
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Bouwman, Harry
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Dwivedi, Yogesh Kumar
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Gerpott, Torsten J.
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Head, Milena
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
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