A conceptual model of the drivers and outcomes of mobile CRM application adoption
Year of publication: |
2016
|
---|---|
Authors: | Rodriguez, Michael ; Trainor, Kevin |
Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 1, p. 67-84
|
Subject: | Mobile marketing | Sales force management | Technology acceptance model | Technology implementation | CRM | Technology-to-performance chain | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Mobilkommunikation | Mobile communications | Mobile Business | Mobile business | Marketingmanagement | Marketing management | Innovationsdiffusion | Innovation diffusion |
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