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~person:"Romani, Simona"
~person:"Stöttinger, Barbara"
~subject:"Counterfeit"
~subject:"Kaufentscheidung"
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Counterfeit
Kaufentscheidung
Product counterfeiting
12
Produktpiraterie
12
Consumer behaviour
11
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11
Brand image
5
Luxury goods
5
Luxusgüter
5
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2
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Brand
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Comparison
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Romani, Simona
Stöttinger, Barbara
Kim, Jae-eun
2
Penz, Elfriede
2
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1
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1
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1
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1
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1
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1
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Business horizons
1
Psychology & marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Integrating consumers' motives with suppliers' solutions to combat Shanzhai : a phenomenon beyond counterfeit
Yao, Qin
;
Shi, Linda Hui
;
Song, Lei
;
Stöttinger, Barbara
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 229-237
Persistent link: https://www.econbiz.de/10011809060
Saved in:
2
Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
3
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
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