//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Romaniuk, Jenni"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Viral marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Markenimage
Viral marketing
Consumer behaviour
33
Konsumentenverhalten
33
Brand
14
Markenartikel
14
Brand management
13
Markenführung
13
Brand image
11
Virales Marketing
6
Advertising effects
5
Werbewirkung
5
Advertising
4
Werbung
4
Measurement
3
Messung
3
Perception
3
Relationship marketing
3
Wahrnehmung
3
Word of mouth
3
China
2
Competition
2
Fernsehprogramm
2
Großbritannien
2
Handelsmarke
2
Internet marketing
2
Market research
2
Marketing management
2
Marketingmanagement
2
Marktforschung
2
Online-Marketing
2
Store brand
2
Television programme
2
Theorie
2
Theory
2
United Kingdom
2
WOM
2
Wettbewerb
2
brand usage
2
more ...
less ...
Online availability
All
Undetermined
12
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Language
All
English
18
Author
All
Romaniuk, Jenni
Han, Heesup
54
Loureiro, Sandra Maria Correia
38
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Bang, Nguyen
32
Phau, Ian
30
Diamantopoulos, Adamantios
26
Kumar, V.
23
Balaji, M. S.
22
Japutra, Arnold
22
Melewar, T. C.
22
Sarkar, Abhigyan
22
Sreejesh, S.
22
Filieri, Raffaele
21
Wong, IpKin Anthony
21
Ahn, Jiseon
20
Das, Gopal
20
Gil Saura, Irene
20
Klaus, Philipp
20
Park, Jungkun
20
Prentice, Catherine
20
Dwivedi, Yogesh Kumar
19
Paul, Justin
19
Rather, Raouf Ahmad
19
Veloutsou, Cleopatra
19
Verhoef, Peter C.
19
Gierl, Heribert
18
Grewal, Dhruv
18
Khan, Imran
18
Pelsmacker, Patrick de
18
Walsh, Gianfranco
18
Bilgihan, Anil
17
Ekinci, Yuksel
17
Guzman, Francisco
17
Hyun, Sunghyup Sean
17
Ko, Eunju
17
Vrontis, Demetris
17
Casidy, Riza
16
Eisingerich, Andreas B
16
more ...
less ...
Published in...
All
Australasian marketing journal
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of market research
3
European journal of marketing
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of targeting, measurement and analysis for marketing
1
Marketing letters : a journal of research in marketing
1
The journal of asset management
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How to signal product variety on pack : an investigation of color and image cues
Ward, Ella
;
Romaniuk, Jenni
;
Trinh, Giang
;
Dawes, John
; …
- In:
International journal of market research
66
(
2024
)
1
,
pp. 46-72
Persistent link: https://www.econbiz.de/10014584428
Saved in:
2
Examining pareto law across department store shoppers
Tanusondjaja, Arry
;
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 581-596
Persistent link: https://www.econbiz.de/10014368515
Saved in:
3
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
4
Building a unique brand identity : measuring the relative ownership potential of brand identity element types
Ward, Ella
;
Yang, Song
;
Romaniuk, Jenni
;
Beal, Virginia
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10012298808
Saved in:
5
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
6
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
7
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
8
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
9
Social amplification : a mechanism in the spread of brand usage
East, Robert
;
Uncles, Mark
;
Romaniuk, Jenni
;
Lomax, Wendy
- In:
Australasian marketing journal
25
(
2017
)
1
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011782245
Saved in:
10
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->