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~person:"Romaniuk, Jenni"
~type_genre:"Article in journal"
~type_genre:"Quelle"
~type_genre:"Thesis"
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Advertising effects
5
Fernsehprogramm
5
Fernsehwerbung
5
Television advertising
5
Television programme
5
Werbewirkung
5
Fernsehen
3
Television
3
USA
3
United States
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Media usage
2
Mediennutzung
2
Viral marketing
2
Virales Marketing
2
Word of mouth
2
Advertising
1
Advertising planning
1
Australia
1
Australien
1
Communication
1
Comparison
1
Costs
1
Duplication of viewing
1
Entertainment
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Film
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Film industry
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Films
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Filmwirtschaft
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Großbritannien
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Romaniuk, Jenni
Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Crawford, Gregory S.
9
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
9
Chan-Olmsted, Sylvia M.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Schellhaaß, Horst-Manfred
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Clement, Michel
5
Coffey, Amy Jo
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Otsuka, Yasuji
5
Papandrea, Franco
5
Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
4
Benesch, Christine
4
Breuer, Christoph
4
Chan, Fong Yee
4
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Journal of advertising research
3
European journal of marketing : EJM
2
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
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1
Television
advertising
television
: measuring the ability of
television
promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season
television
programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Retaining the primetime
television
audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
Saved in:
5
Word of mouth and the viewing of
television
programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
6
Cost per second : the relative effectiveness of 15- and 30-second
television
advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
7
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
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