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~person:"Romaniuk, Jenni"
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Fernsehprogramm
5
Television programme
5
Advertising effects
4
Werbewirkung
4
Fernsehen
3
Fernsehwerbung
3
Television
3
Television advertising
3
Consumer behaviour
2
Konsumentenverhalten
2
Media usage
2
Mediennutzung
2
Viral marketing
2
Virales Marketing
2
Word of mouth
2
Advertising
1
Advertising planning
1
Communication
1
Duplication of viewing
1
Entertainment
1
Film
1
Film industry
1
Films
1
Filmwirtschaft
1
Kommunikation
1
Lead-in
1
Longitudinal research
1
Loyalty
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Movies
1
Program scheduling
1
Programme promotions
1
Sales promotion
1
Scheduling problem
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Scheduling-Verfahren
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Social network
1
Soziales Netzwerk
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Television programs
1
USA
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United States
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Verkaufsförderung
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Romaniuk, Jenni
Kruse, Jörn
13
Chong, Alberto
8
Schellhaaß, Horst-Manfred
8
Crawford, Gregory S.
7
La Ferrara, Eliana
7
Lantzsch, Katja
7
Siegert, Gabriele
7
Bursztyn, Leonardo
6
Förster, Kati
6
Gabszewicz, Jean Jaskold
6
Laussel, Didier
6
Papandrea, Franco
6
Waldfogel, Joel
6
Altmeppen, Klaus-Dieter
5
Belot, Michèle
5
Benesch, Christine
5
Berg, Gunhild
5
Bhaskar, V.
5
Duryea, Suzanne
5
Frey, Bruno S.
5
Kaestner, Robert
5
Levine, Phillip B.
5
Ollig, Stefan
5
Pelsmacker, Patrick de
5
Quitzau, Jörn
5
Roth, Christopher
5
Tainsky, Scott
5
Zia, Bilal
5
Amegashie, J. Atsu
4
Doyle, Gillian
4
Durante, Ruben
4
Fröhlich, Kerstin
4
Hallenberger, Gerd
4
Hyll, Walter
4
Jaeger, David A.
4
Joyce, Theodore J.
4
Lee, Robin S.
4
Levitt, Steven D.
4
Mixon, Franklin G.
4
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European journal of marketing : EJM
2
Australasian marketing journal
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
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ECONIS (ZBW)
5
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Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
Pass it on : a framework for classifying the content of word of mouth
Nguyen, Cathy
;
Romaniuk, Jenni
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10010400508
Saved in:
5
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
Saved in:
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