//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rosengren, Sara"
~person:"Torres, Ivonne M."
~person:"Tucker, Catherine"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
46
Werbewirkung
46
Advertising
36
Werbung
35
Internet marketing
30
Online-Marketing
30
Consumer behaviour
27
Konsumentenverhalten
27
USA
9
United States
9
Brand image
7
Creativity
7
Ethnic group
7
Ethnische Gruppe
7
Kreativität
7
Markenimage
7
Social Web
7
Social web
7
Print advertising
6
Printwerbung
6
Beziehungsmarketing
5
Brand
5
Brand management
5
Data protection
5
Datenschutz
5
Markenartikel
5
Markenführung
5
Regulation
5
Regulierung
5
Relationship marketing
5
online advertising
5
Befragung
4
Interview
4
Marketing management
4
Marketingmanagement
4
Artificial intelligence
3
Communication
3
Emotion
3
Experiment
3
Internet
3
more ...
less ...
Online availability
All
Undetermined
30
Free
3
Type of publication
All
Article
68
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Bibliography included
Glossary included
Article in journal
69
Konferenzschrift
5
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Conference proceedings
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
69
Author
All
Rosengren, Sara
Torres, Ivonne M.
Tucker, Catherine
Gierl, Heribert
62
Pelsmacker, Patrick de
62
Eisend, Martin
53
Taylor, Charles Raymond
53
Dens, Nathalie
41
Septianto, Felix
36
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Bellman, Steven
28
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Huh, Jisu
27
Yoon, Hye Jin
27
Dahlén, Micael
26
Ford, John B.
26
Hudders, Liselot
26
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Cheong, Yunjae
22
Choi, Yung Kyun
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Campbell, Colin L.
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Matthes, Jörg
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Smit, Edith G.
19
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of current issues and research in advertising : JCIRA
4
International journal of advertising : the review of marketing communications
3
Journal of consumer marketing
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of international consumer marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
The journal of consumer marketing
1
The journal of product & brand management
1
The journal of services marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
69
Showing
1
-
10
of
69
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
TV
advertising
and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
Diversity and inclusion in
advertising
research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
How do restrictions on
advertising
affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
4
A little context, please! : understanding consumer responses to online
advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
5
The semiotics of emojis in
advertising
: an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
6
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural
advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
7
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
8
Social identification theory and the elaboration likelihood model : impact of strength of ethnic identification among African American consumers on services
advertising
evaluations
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10014519717
Saved in:
9
A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand
Shahriari, Elmira
;
Abbassi, Hamid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 983-1001
Persistent link: https://www.econbiz.de/10014471167
Saved in:
10
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->