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~person:"Rosengren, Sara"
~subject:"Relationship marketing"
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Relationship marketing
Advertising
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Werbung
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Advertising effects
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Werbewirkung
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Consumer behaviour
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Creativity
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Marketing management
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Rosengren, Sara
Harrigan, Paul
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Hollebeek, Linda D.
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Kreutzer, Ralf T.
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Belz, Christian
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Conduit, Jodie
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Kumar, V.
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Loureiro, Sandra Maria Correia
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Rahman, Zillur
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Thaichon, Park
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Ahuja, Vandana
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Karjaluoto, Heikki
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Theobald, Elke
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Alavi, Shirin
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Bilgihan, Anil
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Brodie, Roderick J.
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Ivens, Björn Sven
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Johnson, Lester W.
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Ko, Eunju
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Kumar, Vikas
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Künzler, Hans-Peter
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Luoma-aho, Vilma
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ICORIA <17., 2018, Valencia>
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
);
Rosengren, Sara
(
ed.
)
-
ICORIA <17., 2018, Valencia>
-
2019
Persistent link: https://www.econbiz.de/10011950106
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