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~person:"Roy, Sanjit"
~person:"Sarstedt, Marko"
~subject:"Kundenwert"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"PLS-regression"
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Kundenwert
Kundenzufriedenheit
Partial least squares
64
Partielle kleinste Quadrate
64
Structural equation model
51
Strukturgleichungsmodell
51
Kleinste-Quadrate-Methode
35
Least squares method
35
Estimation theory
22
Schätztheorie
22
Theorie
17
Theory
17
PLS-SEM
11
Structural equation modeling
10
Market research
8
Marktforschung
8
Statistical method
7
Statistische Methode
7
Customer satisfaction
5
Measurement
5
Messung
5
Consumer behaviour
4
Evolutionary algorithm
4
Evolutionärer Algorithmus
4
Konsumentenverhalten
4
Modellierung
4
Scientific method
4
Scientific modelling
4
Wissenschaftliche Methode
4
structural equation modeling
4
Analysis of variance
3
Beziehungsmarketing
3
Composite models
3
Familienunternehmen
3
Family business
3
Forecasting model
3
Marketing
3
Methode der partiellen kleinsten Quadrate
3
Model selection
3
PLS
3
Prognoseverfahren
3
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Roy, Sanjit
Sarstedt, Marko
Bruhn, Manfred
3
Mayer-Vorfelder, Matthias
3
Aksoy, Lerzan
2
Akter, Shahriar
2
Cooil, Bruce
2
D'Ambra, John
2
Di Pietro, Laura
2
Gudergan, Siegfried P.
2
Guglielmetti Mugion, Roberta
2
Maryott, Kiersten M.
2
Raharjo, Hendry
2
Ray, Pradeep Kanta
2
Ringle, Christian M.
2
Abu Bakar bin Abdul Hamid
1
Ahasanul Haque
1
Ahrholdt, Dennis C.
1
Almeida, Maria H.
1
Amin, Muslim
1
Amlus, Mohammad Harith
1
Anderson, Rolph E.
1
Arora, Mehak
1
Assaker, Guy
1
Barajas-Portas, Karla
1
Bellman, Steven
1
Benhabib, Abderrezzak
1
Benoit, Sabine
1
Bertrand, Daisy
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Bilgihan, Anil
1
Bitsch, Vera
1
Boniello, C.
1
Boonme, Kittipong
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Bruwer, Johan
1
Castro, Ignacio
1
Chen, Tom
1
Chen, Xiaoyu
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Chiang, Yi-Hui
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Clauß, Thomas
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Journal of strategic marketing
2
Advances in international marketing
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Journal of retailing and consumer services
1
Measurement and research methods in international marketing
1
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ECONIS (ZBW)
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
2
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
3
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
4
Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.
;
Ringle, Christian M.
;
Sarstedt, Marko
- In:
Measurement and research methods in international marketing
,
(pp. 169-194)
.
2011
Persistent link: https://www.econbiz.de/10009377912
Saved in:
5
Treiber der Fußballfanzufriedenheit : eine kausalanalytische Untersuchung
Schwaiger, Manfred
;
Sarstedt, Marko
- In:
Ganzheitliche Unternehmensführung in dynamischen …
,
(pp. 491-514)
.
2009
Persistent link: https://www.econbiz.de/10003884312
Saved in:
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