//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Roy, Sanjit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"brand equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
5
Markenführung
5
Brand image
4
Markenimage
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Place marketing
3
Relationship marketing
3
Standortmarketing
3
City marketing
2
Customer integration
2
Kundenintegration
2
Stadtmarketing
2
customer-based place brand equity (CBPBE)
2
place branding
2
Betriebliche Wertschöpfung
1
Customer based brand equity (CBBE)
1
Customer based place brand equity (CBPBE)
1
Customer-based brand equity
1
Internet der Dinge
1
Internet of things
1
Motivation
1
Motivations
1
Place brand equity
1
Place branding
1
Public diplomacy
1
Self-determination theory
1
Smart services
1
Tourism marketing
1
Tourismusmarketing
1
Value co-creation
1
Value creation
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth
1
brand equity
1
co-creation
1
customer-based brand equity (CBBE)
1
destination brand loyalty
1
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Roy, Sanjit
Schivinski, Bruno
14
Benoît-Moreau, Florence
13
Guzman, Francisco
13
Parguel, Béatrice
13
Gil Saura, Irene
11
Keller, Kevin Lane
9
Calvo-Porral, Cristina
8
Sattler, Henrik
7
Swoboda, Bernhard
7
Torres, Anna
7
Šerić, Maja
7
Anselmsson, Johan
6
Bang Nguyen Viet
6
Bekmeier-Feuerhahn, Sigrid
6
Bentele, Günter
6
Bijmolt, Tammo H. A.
6
Butt, Muhammad Mohsin
6
Christodoulides, George
6
Lieven, Theo
6
Liu, Chih-Hsing
6
Lévy Mangin, Jean-Pierre
6
Mishra, Abhishek
6
Müller, Michael
6
Paul, Justin
6
Pike, Steven
6
Pike, Steven D.
6
Berenguer Contrí, Gloria
5
Bianchi, Constanza
5
Brondoni, Silvio M.
5
Crass, Dirk
5
Czarnitzki, Dirk
5
Dwivedi, Abhishek
5
Iglesias, Oriol
5
Johnson, Lester W.
5
Khan, Bilal Mustafa
5
Mishra, Prashant
5
Rahman, Mahabubur
5
Toole, Andrew A.
5
Tribó, Josep A.
5
more ...
less ...
Published in...
All
Electronic commerce research
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Measuring customer based place
brand
equity
(CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
3
Customer-based place
brand
equity
and tourism : a regional identity perspective
Bose, Sunny
;
Pradhan, Sudeepta
;
Bashir, Makhmoor
;
Roy, …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012880233
Saved in:
4
Measuring customer-based place
brand
equity
(CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
5
The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit
;
Singh, Gaganpreet
;
Hope, Megan
;
Bang, Nguyen
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
15/16
,
pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->