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~person:"Roy, Sanjit Kumar"
~subject:"Performance-Messung"
~subject:"Relationship marketing"
~subject:"Service quality"
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Relationship marketing
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Strukturgleichungsmodell
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Roy, Sanjit Kumar
Wirtz, Bernd W.
8
Fatima, Johra Kayeser
6
Fongsuwan, Wanno
5
Morard, Bernard
5
Stancu, Alexandru
5
Di Mascio, Rita
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Li, Jun
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Main, Naser Alolayyan
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Nurul Fadly Habidin
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Prybutok, Victor R.
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Thomas, Sam
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Abu Bakar bin Abdul Hamid
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Akter, Shahriar
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Journal of strategic marketing
3
European journal of marketing : EJM
1
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ECONIS (ZBW)
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
2
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
3
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
4
Consequences of customer advocacy
Roy, Sanjit Kumar
- In:
Journal of strategic marketing
21
(
2013
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10009768650
Saved in:
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