Consequences of customer advocacy
Year of publication: |
2013
|
---|---|
Authors: | Roy, Sanjit Kumar |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 21.2013, 3, p. 260-276
|
Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model | Verbraucherschutz | Consumer protection |
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