//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Roy, Subhadip"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Indien"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
India
30
Indien
30
Advertising effects
12
Konsumentenverhalten
12
Werbewirkung
12
Celebrity endorsement
10
Celebrity-Werbung
10
Brand image
5
Brand management
5
MarkenfĂĽhrung
5
Markenimage
5
Qualitative research
5
Conceptual model
4
Structural equation model
4
Strukturgleichungsmodell
4
experimental design
4
Celebrity endorsements
3
Experiment
3
Frauen
3
Qualitative Methode
3
Qualitative method
3
Weibliche Arbeitskräfte
3
Women
3
Women workers
3
Advertising
2
Athletes
2
Credibility
2
Designation of origin
2
Ehe
2
Einzelhandel
2
Emotion
2
Fashion
2
Fashion shopping
2
GlaubwĂĽrdigkeit
2
Herkunftsbezeichnung
2
Marriage
2
Measurement
2
Messung
2
Mode
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
12
Author
All
Roy, Subhadip
Khare, Arpita
58
Chawla, Deepak
21
Jain, Varsha
13
Parayitam, Satyanarayana
12
Singh, Ramendra
11
Mishra, Sita
10
Sondhi, Neena
10
Prashar, Sanjeev
9
Das, Gopal
8
Das, Manish
8
Singh, Devinder Pal
8
Tandon, Urvashi
8
Aithal, P. S.
7
Handa, Meenakshi
7
Joshi, Himanshu
7
Punyatoya, Plavini
7
Soni, Pavleen
7
Thomas, Sujo
7
Agarwal, Reeti
6
Deb, Madhurima
6
Dutta, Kirti
6
Gupta, Ashish
6
Gupta, Karnika
6
Gupta, Shruti
6
H. R., Ganesha
6
Jain, Sheetal
6
Jaiswal, Deepak
6
Kant, Rishi
6
Kautish, Pradeep
6
Khan, Mohammed Naved
6
Kumar, Vikas
6
Kundu, Sukanya
6
Mukherjee, Srabanti
6
Pandey, Shweta
6
Parsad, Chandan
6
Sequeira, A. H.
6
Tripathi, Vibhuti
6
Almugari, Fatehi
5
Bhukya, Ramulu
5
more ...
less ...
Published in...
All
Asia-Pacific journal of business administration
1
International journal of retail & distribution management
1
Journal of fashion marketing and management
1
Journal of marketing theory and practice
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
Services marketing quarterly
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
2
Social media brand community enjoyment (SMBCE) : scale construction and validation from an etic perspective
Roy, Subhadip
;
Machado, Joana C.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011951463
Saved in:
3
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
4
VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa
;
Roy, Subhadip
- In:
Services marketing quarterly
37
(
2016
)
4
,
pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
Saved in:
5
Personality and fashion consumption : a conceptual framework in the Indian context
Saran, Rashmita
;
Roy, Subhadip
;
Sethuraman, Raj
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10011575483
Saved in:
6
The effect of demographic and personality characteristics on fashion shopping proneness : a study of the Indian market
Roy, Subhadip
;
Sethuraman, Raj
;
Saran, Rashmita
- In:
International journal of retail & distribution management
44
(
2016
)
4
,
pp. 426-447
Persistent link: https://www.econbiz.de/10011515595
Saved in:
7
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
8
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
9
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
10
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->