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~person:"Roy, Subhadip"
~subject:"Herkunftsbezeichnung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Case study"
~type_genre:"Handbook"
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Herkunftsbezeichnung
Werbewirkung
Brand management
9
Consumer behaviour
9
India
9
Indien
9
Konsumentenverhalten
9
Markenführung
9
Brand image
7
Markenimage
7
Advertising effects
6
Celebrity endorsement
6
Celebrity-Werbung
6
Brand
4
Markenartikel
4
Advertising
3
Tourism marketing
3
Tourismusmarketing
3
Werbung
3
Celebrity endorsements
2
Designation of origin
2
Destination management
2
Destinationsmanagement
2
Experiment
2
Experimental design
2
Luxury goods
2
Luxusgüter
2
Target group
2
Zielgruppe
2
experimental design
2
Advertisements
1
Age congruency
1
Beziehungsmarketing
1
Brand architecture
1
Brand familiarity
1
Brand globalness
1
CBBE
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Children
1
Children and brands
1
Children portrayal
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Roy, Subhadip
Pelsmacker, Patrick de
17
Diamantopoulos, Adamantios
16
Esch, Franz-Rudolf
16
Dens, Nathalie
14
Gierl, Heribert
14
Ko, Eunju
8
Melewar, T. C.
8
Romaniuk, Jenni
8
Sreejesh, S.
8
Balabanis, George
7
Giraldi, Janaina de Moura Engracia
7
Guzman, Francisco
7
Magnusson, Peter
7
Matthes, Jörg
7
Muehling, Darrel D.
7
Papadopoulos, Nicolas G.
7
Phau, Ian
7
Pike, Steven
7
Vashisht, Devika
7
Westjohn, Stanford A.
7
Bauer, Hans H.
6
Chen, Chun-Chu
6
Ilicic, Jasmina
6
Merunka, Dwight
6
Rosengren, Sara
6
Srivastava, R. K.
6
Stylidis, Dimitrios
6
Wang, Cheng Lu
6
Zdravkovic, Srdan
6
Aichner, Thomas
5
Bang Nguyen Viet
5
Buijzen, Moniek
5
Cai, Liping A.
5
Dahlén, Micael
5
De Nisco, Alessandro
5
Foroudi, Pantea
5
Grudecka, Anna
5
Hayes, Jameson L.
5
Hudders, Liselot
5
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Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Tourism management : research, policies, practice
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
6
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1
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
2
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
3
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
4
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
5
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
6
Exploring brand personality-celebrity endorser personality congruence in celebrity endorsements in the Indian context
Mishrab, Aditya Shankar
;
Roy, Subhadip
;
Bailey, …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1158-1174
Persistent link: https://www.econbiz.de/10011411897
Saved in:
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