Sudhir, K.; Roy, Subroto; Cherian, Mathew - Cowles Foundation for Research in Economics, Yale University - 2014
We randomize advertising content motivated by the psychology literature on sympathy generation and framing effects in … donated consistent with sympathy biases such as the "identifiable victim," "in-group" and "reference dependence." A monthly … past donors, finds that the effect of sympathy bias on giving is smaller in percentage terms but statistically and …