Do Sympathy Biases Induce Charitable Giving? The Persuasive Effects of Advertising Content
Year of publication: |
2014-03
|
---|---|
Authors: | Sudhir, K. ; Roy, Subroto ; Cherian, Mathew |
Institutions: | Cowles Foundation for Research in Economics, Yale University |
Subject: | Charitable giving | Sympathy biases | Identified victim effect | Non-profit marketing | Advertising | Behavioral economics |
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