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Rubin, James
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The evolution of brands : from signals of quality to storehouses of trust
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
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2009
Persistent link: https://www.econbiz.de/10003784632
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The hermeneutics of branding
Hatch, Mary Jo
;
Rubin, James
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 40-59
Persistent link: https://www.econbiz.de/10003458906
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